The Clock that Had no Hands : And Nineteen Other Essays About Advertising [recurso electrónico] / Herbert Kaufman
By: Kaufman, Herbert
Material type:
Continuing resourceAnalytics: Show analyticsPublisher: Project Gutenberg, 2009Subject(s): AdvertisingLOC classification: HFOnline resources: Click here to access online The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé.
Public domain in the USA.
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