Kaufman, Herbert, 1878-1947
The Clock that Had no Hands : And Nineteen Other Essays About Advertising [recurso electrónico] / Herbert Kaufman - Project Gutenberg, 2009 - Project Gutenberg 29562 .
The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé.
Public domain in the USA.
Text
Advertising
HF
The Clock that Had no Hands : And Nineteen Other Essays About Advertising [recurso electrónico] / Herbert Kaufman - Project Gutenberg, 2009 - Project Gutenberg 29562 .
The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé.
Public domain in the USA.
Text
Advertising
HF