Biblioteca UNAE

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1.
Emprendimiento: conceptos y plan de negocios Por Carlos Prieto Sierra

by Prieto Sierra, Carlos [Autor(a)].

Edition: 1a ediciónMaterial type: Text Text Language: Spanish Publisher: México: Pearson, 2014Availability: Items available for loan: Campus CentralCall number: 658 P9338 (3).
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2.
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Marketing: su esencia y real significado Por Mauricio Sánchez

by Sánchez S., Mauricio [Autor(a)].

Edition: 1a edición Material type: Text Text Language: Spanish Publisher: Ambato: Universidad Técnica de Ambato, 2011Availability: Items available for loan: Campus CentralCall number: 658.8 Sa551 (1).
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3.
Liderazgo de marca Por David A. Aaker, Erich Joachimsthaler, autores ; traductor Roberto M. Álvarez del Blanco

by Aaker, David A [Autor(a)] | Joachimsthaler, Erich [Autor(a)] | Álvarez del Blanco, Roberto M [Traductor(a)].

Edition: Primera reimpresiónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá: Planeta: Deusto, 2006Availability: Items available for loan: Campus CentralCall number: 658.8 AA111 (1).
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4.
Los diez pecados capitales del marketing: indicios y soluciones Por Philip Kotler ; traductor Ana García Bertrán

by Kotler, Philip [Autor(a)] | García Bertrán, Ana [Traductor(a)].

Edition: Primera reimpresiónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá: Planeta: Deusto, 2006Availability: Items available for loan: Campus CentralCall number: 658.8 K87 (1).
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5.
Mercadotecnia Por Laura Fischer y Jorge Espejo

by Fischer, Laura [Autor(a)] | Espejo, Jorge [Autor(a)].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México: McGraw Hill, 2004Availability: Items available for loan: Campus CentralCall number: 658.8 F522 (1).
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6.
Marketing internacional Por Laura Fischer y Jorge Espejo

by Cateora, Philip R [Autor(a)] | Graham, John L [Autor(a)].

Edition: Duodécima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México: McGraw Hill, 2006Availability: Items available for loan: Campus CentralCall number: 658.8 C282 (1).
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7.
Marketing de los servicios Por Ildefonso Grande Esteban

by Grande Esteban, Ildefonso [Autor(a)].

Edition: Cuarta edición revisada y actualizadaMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid: Esic editorial, 2005Availability: Items available for loan: Campus CentralCall number: 658.8 G7632 (1).
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